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DataLab
  • Growth

    • Digital marketing consulting
    • SEO, GEO and AEO
    • Performance marketing
    • B2B & LinkedIn marketing
    • Marketing automation & CRM
    • Marketing analytics

    Content

    • Social media management
    • 100% human content
    • AI-assisted content

    Technology

    • Web development
    • Ecommerce development
    • Product discovery
    • Custom software
    • AI MVP development
    • UX/UI design
    • AI automation
    • WordPress maintenance

    Staff augmentation

    • Marketing staff augmentation
    • IT staff augmentation
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DataLab sitemap: every page in one place

Find any page on wearedatalab.com, organized by section: digital marketing, technology and staff augmentation services, Bogotá, case studies with numbers, work samples by deliverable type, blog articles, company pages and legal documents.

ServicesBogotáCase studiesOur workBlogCompanyLegal

Digital marketing, technology and staff augmentation services

Every DataLab service, grouped by family. Start with the overview if you are not sure what you need yet.

  • Outsourced marketing services and nearshore tech, run by one team

Growth

  • Digital marketing consulting · Audit, funnel, media plan and KPIs built to grow with data
  • SEO, GEO and AEO · Get found on Google, be the answer and get recommended by AI
  • Performance marketing · Google Ads, Meta, TikTok, Amazon Ads and DV360, measured by revenue
  • B2B & LinkedIn marketing · Qualified B2B leads from LinkedIn, social selling and ABM
  • Marketing automation & CRM · HubSpot, email automation and lead scoring that close more deals
  • Marketing analytics · GA4, Tag Manager, Consent Mode and dashboards you can act on

Content

  • Social media management · A dedicated nearshore team for daily content, community and reports
  • 100% human content · Copy, design, photo and video made by people, with no generative AI
  • AI-assisted content · More output with Krea.ia and AI, with human direction and sign-off

Technology

  • Web development · Nearshore CMS, SaaS and custom websites built for speed
  • Ecommerce development · Shopify, WooCommerce and custom stores from a nearshore team
  • Product discovery · From idea to a scoped, quoted product: business model, backlog and prototype
  • Custom software · SaaS platforms, fintech cores, apps and integrations, built nearshore
  • AI MVP development · From shared spreadsheets to a multi-user cloud platform in weeks
  • UX/UI design · User research, Figma prototypes and design systems for your product
  • AI automation · AI agents, chatbots and workflow automation with measurable results
  • WordPress maintenance · Updates, security, backups and AWS hosting with a clear SLA

Staff augmentation

  • Marketing staff augmentation · Dedicated nearshore marketers, creatives and sales reps on your team
  • IT staff augmentation · Nearshore developers, cloud, security and UX/UI talent for your team

Bogotá, Colombia

Pages with local information about working with our headquarters team in Bogotá.

  • Nearshore to Colombia: your marketing and technology team in Bogotá
  • Nearshore software development in Colombia

Case studies with measurable results

Each case study covers the challenge, what we did and the figures reported by DataLab and the client.

  • Digital marketing case studies, by the numbers
  • Colmédica: a custom internal platform that gets every department involved
  • Colombia Fintech: a 4-year communications strategy for the country's fintech trade association
  • Credyty: a fintech brand strategy with acquisition costs 40% below the category
  • Our internal platforms are the proof: DataLab's custom CRM
  • How we do it at DataLab: LinkedIn prospecting that booked 35 meetings in 3 months
  • Davivienda: financial education that reached 1.3 million people on social media, with zero ad spend
  • Educapital: the custom SaaS transaction core processing 80,000+ transactions a month
  • Envía: B2B LinkedIn that reaches decision-makers, with social selling and a dedicated marketing team
  • Eternit: a secure, scalable corporate WordPress website with 15% more traffic
  • FullStack: SEO, GEO and AEO to get found on Google and cited by AI
  • Hub Proptech: brand identity for a proptech and insurtech hub with 11,000+ members
  • IDDEA: a custom time tracking and profitability platform, built with AI
  • Ideas de Inversión: content management driving 100,000 site visits a month
  • IRIS: a secure, auto-scaling WordPress website for a B2B fintech
  • Latam Fintech Hub: +342% engagement for Latin America's largest fintech community
  • Libertec: 3,000+ prospects from social media in under three months
  • Mundo Aventura: ticketing e-commerce and QR access that cut park entry time by 60%
  • nuam: a dedicated regional digital team of 20+ people to bring investing closer to young audiences
  • Rubbermaid: Latam paid media with 15%+ ROI and an e-commerce operation that hit 20,000+ orders in a day
  • Seguros Mundial: digital SOAT ads with a 3-to-1 return and over COP 400M in sales
  • Starkapital: the custom SaaS lending core handling COP 1B+ in loans every month
  • +Tendero: a weekly microlending core banking system for 600+ shopkeepers
  • Tovar Arquitectura: construction supervision SaaS with full control and traceability
  • UTMédica: a custom diagnostic imaging SaaS handling 5,000+ transactions a week
  • Custom software for an insurance agency that manages more than 25,000 policies
  • From Excel to a custom platform: managing 13 land lot projects, built with AI

Work samples by deliverable type

Social media, email marketing, video, website, platform and branding work made for clients.

  • Software development portfolio and marketing work samples
  • Social media content examples
  • Brand video examples: spokespeople, videocasts and AI
  • Web development portfolio: sites we've designed and built

Blog: digital marketing and technology guides

Data-backed articles with sources, newest first, with the date each one was last updated.

  • Digital marketing blog: data-backed playbooks for growth teams
  • AI Agent Examples: Business Use Cases and the Main Types of AI Agents · September 26, 2026
  • B2B Lead Generation Strategies That Book Meetings: A LinkedIn-First Playbook · October 3, 2026
  • GEO vs SEO: What Changes When AI Answers the Search (and Where AEO Fits) · September 26, 2026
  • How Much Does a Website Cost in 2026? The Pricing Factors That Actually Matter · September 26, 2026
  • SEO vs SEM: Key Differences, Costs and When to Use Each · September 26, 2026
  • How Much Does Social Media Management Cost? In-House vs. Freelance vs. Nearshore Agency · September 26, 2026
  • What Is GA4? A Practical Guide to Google Analytics 4 for Marketers · September 26, 2026
  • What Is Staff Augmentation? Meaning, Models and When It Beats Managed Services · October 3, 2026
  • Benefits of Content Marketing: Get Known, Sell More and Build Customer Loyalty · October 3, 2026
  • Fintech in Colombia: How Latin America's Third-Largest Fintech Market Keeps Growing · September 26, 2026
  • Marketing Automation Benefits: How Automation Boosts Business Productivity · September 26, 2026

Company: who we are and how to reach us

  • Home · The data-driven marketing agency that turns insight into growth
  • Meet DataLab, a digital marketing agency in Colombia
  • We are DataLab: let's talk about your project

Legal and privacy

  • Privacy policy and personal data processing
  • Privacy notice

For search engines and SEO tools we publish an XML sitemap, split by language and section: wearedatalab.com XML sitemap.

Data that decides. Ideas that take off.

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Contact

WE ARE DATALAB S.A.S.
Bogotá, Colombia
+57 305 452 8126
comercial@wearedatalab.co
Colombia time (UTC−5) · visits by appointment

Growth

  • Digital marketing consulting
  • SEO, GEO and AEO
  • Performance marketing
  • B2B & LinkedIn marketing
  • Marketing automation & CRM
  • Marketing analytics

Content

  • Social media management
  • 100% human content
  • AI-assisted content

Technology

  • Web development
  • Ecommerce development
  • Product discovery
  • Custom software
  • AI MVP development
  • UX/UI design
  • AI automation
  • WordPress maintenance

Staff augmentation

  • Marketing staff augmentation
  • IT staff augmentation

Company

  • Case studies
  • Our work
  • Blog
  • About
  • Contact

In Bogotá

  • Bogotá
  • Nearshore software development in Colombia
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