Results from real projects, each with the client, the time frame and the channel behind it. Open any case to see what we tested, what we built and what we measured.
Every case study here, from digital marketing to custom software, follows our lab method: context, challenge, the hypothesis we tested, what we did and the readout. You'll find Latin American paid media with an ROI above 15% for five years for Rubbermaid, organic content that reached 1,298,722 people for Davivienda in 2023 and a SaaS platform handling 80,000+ successful transactions a month for Educapital.
Figures are reported by DataLab and each client for the period shown; older figures carry their year. Beyond marketing, you'll also find software development case studies: fintech cores, SaaS platforms, e-commerce builds and AI MVPs, including the CRM DataLab runs on. When a client asks, we publish the case without their name.
Digital marketing and software development case studies
B2B marketing and technology35meetings held in 3 months
1.3Mpeople reached organically on social media (Mis Finanzas en Casa, 2023)>15%ROI sustained on Latam paid media for 5 years-60%in park entry timeUSD 5M+in funding the platform helped raise600+shopkeepers served+342%growth in social media engagement20+people on its regional digital team36 → 98mobile Lighthouse, homepage (prototype without third-party tags)3:1return on ad spend (2021)-40%customer acquisition cost vs. the category (2021)COP 1B+a month in loan processing5,000+diagnostic imaging transactions per week3,000+prospects in under three months (2021)100,000site visits a month (2021)+15%website traffic25,000+policies managed in the software35meetings held in 3 months
Frequently asked questions
Case study FAQs
01
What results has DataLab delivered for clients?
A few examples: 1,298,722 people reached organically for Davivienda in 2023, more than COP 400 million sold through Seguros Mundial's digital SOAT campaign (2021), an ROI above 15% on Rubbermaid's paid media across Latin America for five years, and 60% less entry time at Mundo Aventura, Colombia's most-visited amusement park, with digital tickets and QR codes.
02
Which industries do DataLab's case studies cover?
DataLab has case studies in banking and capital markets (Davivienda, nuam), fintech (Latam Fintech Hub, Credyty, Libertec, Educapital, Starkapital, +Tendero), insurance (Seguros Mundial), manufacturing and consumer goods (Rubbermaid, Eternit), entertainment (Mundo Aventura), healthcare (UTMédica, Colmédica), architecture and construction (Tovar Arquitectura), nearshore software development (FullStack), B2B logistics and parcel delivery (Envía) and AI MVPs (IDDEA, a land-lot developer in Tolima and DataLab's own CRM).
03
Where do the numbers come from?
Figures are reported by DataLab and each client for the period stated in the case, based on the project's own measurement tools: Google Analytics, ad accounts, social platforms or the software itself. Older figures are published with their year. If a result can't be backed by data, the case is published without a number.
04
Can DataLab deliver similar results for my company?
Every business starts from a different baseline, so DataLab doesn't promise numbers before measuring. What we do is apply the same method: assessment, hypotheses, tests on a capped budget and scaling what works. In the first call we review your data and agree on realistic targets for each stage with you.
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