DATALABMarketingGrowth · Digital marketing consulting
Digital marketing consulting services that end in a plan you can measure
We tell you where to invest, who to talk to and how to know it's working. Audit, funnel, media plan and KPI dashboard, built by the same nearshore team that can run it from Colombia.
What do DataLab's digital marketing consulting services include?
DataLab's digital marketing consulting services include an audit of your brand, channels and competitors; an ideal customer profile and funnel; a phased media plan; and a measurement system with KPIs, conversion events and a live dashboard. The first plan is ready within four weeks, and the same team can execute it.
The problem
Problems we solve
✕ 01
Channels with no funnel
Social, paid, web and email each run on their own. Nobody knows which channel attracts, which converts and which just spends.
✕ 02
Measuring clicks, not revenue
Without conversion events wired in, campaigns optimize for traffic. You pay for visits when what matters is customers.
✕ 03
One message for everyone
Talk to every segment the same way and you reach none of them. A low-price message usually attracts the wrong buyer.
✕ 04
Strategy that never reaches operations
The plan lives in a slide deck with no owners, stage goals or dates. Three months later, nothing has changed.
What's included
What you get with digital marketing consulting
Brand, channel and competitor audit
A review of your accounts, website, content and current results, plus a benchmark of how your direct competitors message and advertise.
Ideal customer profile and segmentation
Who you sell to (ICP) by segment, role or life stage, and which signals separate buyers who pay from those who only ask.
Funnel and buyer journey map
Every stage (attract, educate, capture and nurture) with its own message, channel and metric.
Phased media plan
Which channel, which audience, what budget. Spend starts contained and grows only when the data backs it.
Messaging and brand platform
Value proposition by segment, tone and content territories, documented so everything you publish sounds like one brand.
Measurement plan and KPIs
Conversion events in GA4 and Google Tag Manager, stage goals and the metrics that matter: cost per lead, cost per sale and return.
Live dashboard and executive report
Spend, leads, sales and costs by channel in one place, with analysis and recommendations every month.
Roadmap and launch calendar
Quarterly priorities, owners and campaigns planned ahead in three phases: teaser, launch and sustain.
How we work
How we work: digital marketing consulting, step by step
Week 1
Kickoff
Meet your team, align on business goals, get access to ad and analytics accounts, and define the ideal customer.
Weeks 1–2
Audit
We audit channels, website, tracking and competitors. If the data isn't reliable, fixing measurement comes first.
Weeks 2–3
Strategy
Funnel, messaging by segment, phased media plan and stage goals, validated with you before anything goes live.
Week 4
Go live
Tracking active, dashboard online and first actions running, with your team or ours.
Month 2 onward
Learn, filter, scale
Weekly optimization and a monthly data review: what doesn't convert gets paused; what does gets more budget.
Stage timings are estimates: your project's schedule is set in the proposal.
-40%customer acquisition cost vs. the category (2021)CredytyDataLab built the brand strategy and improved the digital presence of Credyty, a student loan fintech, during its first year of operations. That year, Credyty grew its market share 30%, granted 35,000+ student loans and acquired customers at a cost 40% below other brands in the category.
3,000+prospects in under three months (2021)LibertecWith a social media strategy, DataLab connected payroll loan fintech Libertec with 3,000+ prospects in under three months. In the same period, the brand booked 150+ qualified appointments and closed 60+ deals. Figures published in 2021 also show that more than half of its customers were acquired through digital.
Colombia FintechDataLab has supported Colombia Fintech's communications strategy for 4 years. The trade association brings together 250+ companies in Colombia's financial innovation ecosystem, and our work turns industry figures and technical topics into clear messages for members, decision-makers and the general public.
Why DataLab
What sets us apart
Platforms and tools
Google Analytics 4
Google Tag Manager
Looker Studio
Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
HubSpot
Peec AI
Strategy you can actually run
The team that designs the plan can operate it: paid media, content, SEO, automation and web development, with no handoff to another vendor.
Business metrics lead
We track cost per lead, cost per sale and return, not just reach or clicks. Every recommendation comes from a number.
Execution on the platforms you use
We run campaigns on Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads. The paid media, social media and automation work that executes the plan is within the scope of our ISO 9001:2015 certification (SGS).
Nearshore, in your business hours
A Bogotá-based team with 10+ years of experience and clients across Latin America and the US. Bogotá stays on UTC−5 all year: the same clock as New York in winter, one hour behind it in summer and two to three hours ahead of Los Angeles.
Engagement models
Ways to engage and how pricing works
Audit and plan
Fixed-scope project: audit, strategy, media plan and measurement setup. Your team runs it with the document and the dashboard.
Strategy plus execution, monthly retainer
We design and run the plan: paid media, content and weekly optimization, with a monthly report and results review.
Dedicated team
A pod assigned to your brand (strategy, paid media, design and content), with a direct channel and a monthly review with leadership.
What drives the cost?
Every proposal is built around your goals, scope and timeline. We send you a detailed quote at no cost.
Number of channels, products and markets in scope.
Audit depth: competitors analyzed, audience research and website review.
Tracking status: whether GA4, tags and conversion events need to be set up or fixed.
Whether the engagement covers the plan only or also paid media, content and reporting.
Integration with your CRM or platform to measure all the way to revenue.
Review cadence: meetings, reports and plan adjustments.
From audit to roadmap: what a digital marketing strategy engagement delivers
Good digital marketing consulting answers three questions before you spend a dollar: who you sell to, which channel reaches them and what it costs to turn them into customers. The output isn't a pretty deck. It's a plan with stage goals, owners and a dashboard that shows whether it's working.
At DataLab we start with the business, not the channel. Many digital marketing consulting firms stop at recommendations. We add the measurement system and, if you want it, the team to execute: performance marketing, content, SEO, marketing automation and web development, run by one accountable team.
We work in Scrum: short delivery cycles, clear priorities and monthly adjustments based on real data. What doesn't convert gets paused. What does gets more budget.
Case studies: from strategy to business results
For Credyty, a student-loan fintech, our brand strategy grew its market share 30% in its first year. That year the brand issued more than 35,000 student loans, with customer acquisition costs 40% lower than its category (figures published in 2021).
For Libertec, a payroll-lending fintech, a social media strategy generated more than 3,000 leads in under three months, plus 150+ qualified appointments and 60+ closed deals in the same period. The brand went on to acquire more than half of its customers through digital channels (figures published in 2021).
For Colombia Fintech, the trade association of 250+ companies in Colombia's financial innovation ecosystem, we've supported its communications strategy for 4 years, turning industry figures and technical topics into clear messages for members and decision-makers. Different sectors, same method: know your audience, pick the channel, measure what each one delivers.
Why US companies hire a nearshore consulting team
A nearshore digital marketing consulting company in Colombia gives you strategy and execution with overlapping business hours and direct experience in Latin American markets. It's a practical fit if you sell in the region or plan to, and useful even if you don't: you get a full team without building one in-house.
To get started you need four things: a clear business goal (sales, leads, quotes or booked calls), access to your analytics and ad accounts, a decision-maker on your side and the willingness to measure all the way to revenue. If tracking isn't reliable, we fix it first, starting with Google Analytics 4 and your conversion events.
Marketing results typically start showing within 6 to 8 weeks, depending on how mature your channels are. That's why every phase has realistic goals, and spend grows only when the numbers support it.
Frequently asked questions
Digital marketing consulting: frequently asked questions
01
What does a digital marketing consultant do?
A digital marketing consultant analyzes your business, channels and competitors, then defines who to target, with what message, through which channel and with what budget. At DataLab that work is done by a team covering strategy, paid media, content and analytics, which also sets up the measurement system to prove whether the plan is working.
02
How much do digital marketing consulting services cost?
The cost of digital marketing consulting services depends on the number of channels, products and markets, the depth of the audit, the state of your tracking and whether execution is included. DataLab doesn't publish fixed rates: every proposal details scope, deliverables and timeline, and the quote is free.
03
How long until I see results?
The audit, strategy and measurement system are ready in the first month. Marketing results typically start showing within 6 to 8 weeks, depending on how mature your channels are. The first months are for learning and filtering; spend scales once the data confirms what works.
04
Do you also execute the strategy?
It's your call. If you have an in-house team, we hand over the plan, the dashboard and monthly guidance. If not, the same DataLab team runs paid media, content, SEO, automation and web development, so the strategy doesn't get lost between vendors. You choose the model in the proposal.
05
What do you need from us to get started?
You'll need a business goal, access to your analytics, ad and social accounts, sales or CRM data, and one person who can approve decisions. In week one we run the kickoff, review access and define the ideal customer profile together with your team.
06
Which KPIs do you use to measure a digital strategy?
We order metrics like the funnel. At the top, reach, CTR and cost per click tell you whether a campaign is healthy. At the bottom are the ones that matter: cost per lead, conversion rate, cost per acquisition and return on ad spend (ROAS). Everything lives in a live dashboard with a monthly report.
07
Do you work with US companies?
Yes. DataLab is headquartered in Bogotá, Colombia, with a presence in Mexico, Peru, Chile and the United States. Colombia doesn't change its clocks, so we're never more than an hour off New York time and meetings and reviews happen live. When markets differ, we validate one first and then scale what works to the rest.
08
How is this different from a traditional agency?
DataLab's consulting starts with the audit and the measurement, not with producing ads. Every recommendation comes from a number, every phase has goals and spend grows in stages. Execution counts too: the paid media, social media and automation work that executes the plan is within the scope of our ISO 9001:2015 certification.
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