Outsourced marketing services and nearshore tech, run by one team
DataLab groups 19 marketing and technology services into four practices (growth, content, technology and staff augmentation), so attracting, converting and keeping customers runs through one team and one dashboard.
DataLab's outsourced marketing services cover the full customer journey: consulting and strategy; SEO, GEO and AEO for Google and AI engines; paid media; B2B marketing; automation and CRM; analytics; social media; and content in two lines, 100% human or AI-assisted. On the technology side, we build digital products from scratch: product discovery, websites, online stores, AI MVPs, custom software and AI automations.
Hire one service or combine several. Either way, we work in Scrum sprints with targets set at kickoff, weekly optimization and a monthly report. Need more capacity? Through staff augmentation, we add dedicated marketing or engineering professionals in Colombia who work only for you, on hours that overlap with the US business day.
What are outsourced marketing services?
Outsourced marketing services are marketing functions (strategy, SEO, paid media, content, social media, analytics or automation) run by an external team instead of in-house hires. At DataLab, one nearshore team in Bogotá runs them alongside web, software and staff augmentation, with Scrum sprints, targets set at kickoff and one monthly report.
Outsourced marketing services for growth
Consulting, search optimization (SEO, GEO and AEO), paid media, B2B marketing, automation and analytics: the services that build demand and turn it into measurable leads and sales.
Digital marketing consulting
Audit, funnel, media plan and KPIs built to grow with data
SEO, GEO and AEO
Get found on Google, be the answer and get recommended by AI
Performance marketing
Google Ads, Meta, TikTok, Amazon Ads and DV360, measured by revenue
B2B & LinkedIn marketing
Qualified B2B leads from LinkedIn, social selling and ABM
Marketing automation & CRM
HubSpot, email automation and lead scoring that close more deals
Marketing analytics
GA4, Tag Manager, Consent Mode and dashboards you can act on
Social media and content: 100% human or AI-assisted
Social media management and content in two lines: 100% human, made by people with no generative AI for brands that need human authorship and editorial judgment, or AI-assisted, with Krea.ia, our in-house platform, for more volume under human creative direction and approval.
Social media management
A dedicated nearshore team for daily content, community and reports
100% human content
Copy, design, photo and video made by people, with no generative AI
AI-assisted content
More output with Krea.ia and AI, with human direction and sign-off
Product discovery, web development, custom software and AI
Product discovery, websites, online stores, custom software, AI MVP development, UX/UI design, AI automation and web support: digital products built from scratch that sell, scale and stay secure.
Web development
Nearshore CMS, SaaS and custom websites built for speed
Ecommerce development
Shopify, WooCommerce and custom stores from a nearshore team
Product discovery
From idea to a scoped, quoted product: business model, backlog and prototype
Custom software
SaaS platforms, fintech cores, apps and integrations, built nearshore
AI MVP development
From shared spreadsheets to a multi-user cloud platform in weeks
UX/UI design
User research, Figma prototypes and design systems for your product
AI automation
AI agents, chatbots and workflow automation with measurable results
WordPress maintenance
Updates, security, backups and AWS hosting with a clear SLA
Staff augmentation: dedicated marketing and engineering talent
Two dedicated services: marketing staff augmentation (growth, content, design and sales roles) and IT staff augmentation (development, cloud, cybersecurity and UX/UI). Professionals who work only for your company, recruited and supported by DataLab from Colombia, plus headhunting for key roles.
Marketing staff augmentation
Dedicated nearshore marketers, creatives and sales reps on your team
IT staff augmentation
Nearshore developers, cloud, security and UX/UI talent for your team
In-house hires, freelancers or an outsourced marketing team: how they compare
Most companies end up with a mix. The real questions are who owns results and how fast you can add skills when a channel starts working.
| What you compare | In-house team | Freelancers | Outsourced partner (DataLab) |
|---|---|---|---|
| Time to start | A hiring cycle per role | Fast, one person at a time | One team from a single proposal |
| Range of skills | Limited to who you hire | One specialty each | 19 services: marketing, web, software and staff augmentation |
| Who owns results | Your managers | You coordinate each one | One team accountable for shared KPIs |
| Continuity | Depends on retention | Changes from project to project | DataLab covers backfills (including time off for augmented staff) |
| Cost structure | Salaries, benefits and tools | Per project or per hour | Fixed-scope projects, monthly retainers or staff augmentation |
Outsourced marketing services: FAQs
01What outsourced marketing services does DataLab offer?
DataLab offers 19 services in four practices. Growth: digital marketing consulting; SEO, GEO and AEO; paid media; B2B marketing; marketing automation and CRM; and analytics. Content: social media management, 100% human content and AI-assisted content. Technology: web development, e-commerce, product discovery, custom software, AI MVP development, UX/UI, AI automation and website maintenance. Staff augmentation: marketing and IT.
02Can I outsource just one service?
Yes. You can start with a single service, such as an SEO audit, a new website or paid media management, and add others when the data justifies it. Many clients begin with one channel and expand after the first performance readouts. Measurement and reporting stay the same whichever services you choose.
03Where should I start if I'm not sure what I need?
Start with the bottleneck. If you don't know what a customer costs you today, begin with analytics and strategy. If you get traffic but few sales, look at UX/UI and conversion. If the product already sells and you need volume, add paid media and SEO. In the first call, DataLab reviews your data and recommends the order.
04Why outsource marketing to a nearshore team in Colombia?
Colombia runs on UTC−5, which overlaps with the US business day, so meetings and approvals happen during your business day. DataLab brings more than 10 years of experience, 60+ specialists, an ISO 9001:2015-certified quality management system and Scrum delivery. You get marketing and engineering talent in one accountable team, priced by scope instead of generic packages.
05What is DataLab's staff augmentation service?
It's DataLab's dedicated service: marketing or engineering professionals who join your team and work exclusively for your company, on your priorities, backed by DataLab for recruiting, backfills and day-to-day oversight. There are two services, marketing staff augmentation and IT staff augmentation, and they can cover one role, a pod or a full digital team. For nuam, the holding that integrates the Colombia, Lima and Santiago stock exchanges, we built a regional digital team of 20+ people.
06How are DataLab's services priced?
Every proposal is built around your goals, scope, channels, content volume and timeline. Depending on the service, we work on fixed-scope projects, monthly retainers or staff augmentation. We recommend paying media spend directly to the ad platforms, separate from agency fees. DataLab sends you a detailed quote at no cost.
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