Meet DataLab, a digital marketing agency in Colombia
DataLab is an independent digital marketing agency headquartered in Bogotá, Colombia, with more than 10 years in business. We combine growth marketing, content, technology and staff augmentation under one method: measure first (DATA), test ideas against clear hypotheses (LAB), and scale what drives measurable business results.
- 200+technology projects delivered
- 60+marketing, development and staffing specialists
- 5countries where we have a presence
- 90%+client satisfaction, as measured by DataLab
- 10+years growing with data
A digital marketing agency in Colombia, built on data
WE ARE DATALAB S.A.S. is the company behind DataLab, a digital marketing agency in Colombia that also builds technology and provides staff augmentation. For more than 10 years we have helped companies grow with data: we set the strategy, build the tech and provide the team that runs it. Our headquarters is in Bogotá, where our nearshore team in Colombia is based, and we have a presence in Colombia, Mexico, Peru, Chile and the United States.
Much of our experience comes from industries where every number gets audited: banking, capital markets, fintech and insurance. We have supported Davivienda's financial education portals for more than 8 years, and our relationship with Rubbermaid Commercial Products spans nearly 10 years, including 5 years running its paid media across Latin America. That is where our rule comes from: every dollar spent has to be explained by a data point.
Today we are a team of more than 60 marketing, development and staff augmentation specialists, with more than 200 technology projects delivered. For companies in the United States, we work nearshore: teams in Colombia and across Latin America, hours that overlap with the US business day, and one accountable team from strategy to delivery across 19 outsourced marketing services: growth marketing (SEO, GEO and AEO; paid media, CRM and analytics), content and social media (100% human or AI-assisted), technology (product discovery, web, e-commerce, AI MVP development, custom software and AI automation) and staff augmentation.
With staff augmentation, you add dedicated marketing professionals or nearshore IT talent who work only for your company and join your team's daily routine.
We also write our digital marketing blog in-house: articles are signed by the DataLab editorial team, made up of our marketing, SEO and technology strategists, and each one lists its sources and the date it was last updated.
Our quality management system is ISO 9001:2015 certified, and we work with platforms such as Google Ads, Meta, TikTok, LinkedIn, Shopify, WooCommerce, WordPress, AWS, HubSpot, ActiveCampaign, RD Station and Doppler. We also built Krea.ia, our AI graphic production platform trained on each brand's own visual library, which powers our AI-assisted content line; brands that need human authorship can choose 100% human content, created with no generative AI.
Data that decides, ideas that take off
DATA: data and metrics
Before we propose anything, we measure: where your demand is, what each customer costs and which channel actually sells. Every decision is tied to a metric you can check on a live dashboard, not buried in a forty-page report. If a number doesn't move, we say so and change the plan.
LAB: an idea lab
Ideas get tested, not defended. We set hypotheses, launch messages, formats and channels on a contained budget, turn off what doesn't work and scale what does. Our brand mark, a D made of neural connections, sums it up: when data connects, better ideas show up.
How we work
We run on Scrum: short sprints, cross-functional self-organizing teams and steady deliveries you review with us. Our quality management system is ISO 9001:2015 certified by SGS, with audited, standardized processes. On content accounts, a creative review team looks at social listening, competitors and results before production, and adjusts the strategy with every data readout.
- 01
Data over opinions
We argue with evidence. Every campaign, page or build starts with a baseline and a target, so you know what changed because of the work and what didn't.
- 02
No smoke and mirrors
Stage-by-stage goals, funnel metrics and what can't be promised, stated before you sign. No guaranteed top rankings, no ROI promises without data.
- 03
Direct access, no layers
You talk to the people doing the work. One person owns your account and you get a direct line to the team, with no middlemen translating your requests.
- 04
Better every sprint
We close every cycle by reviewing what worked and what to adjust. Continuous improvement is part of our quality management system, not a pitch line.
Quality certification
ISO 9001:2015-certified quality management system
- Certificate CO24/00000019
- Valid until
- Certified by SGS Colombia S.A.S.
From Bogotá to Latin America and the US
- ColombiaHeadquarters · Bogotá
- MexicoTeam
- PeruTeam & clients
- ChileTeam & clients
- United StatesNearshore clients
Frequently asked questions
01What does DataLab do?
DataLab is a digital marketing agency in Colombia that brings strategy, execution and measurement into one team. Its 19 services cover growth marketing (SEO, GEO and AEO; paid media, CRM and analytics), content and social media (100% human or AI-assisted), technology (product discovery, websites, e-commerce, AI MVP development, custom software and AI) and nearshore staff augmentation for marketing and IT, all managed against shared metrics so no channel works in isolation.
02What does the name DataLab mean?
The name DataLab joins two ideas from the brand guidelines: DATA, meaning data and metrics, and LAB, meaning an idea lab. It describes how the agency works: measure what matters, test ideas against clear hypotheses and scale only what proves results. The legal entity is WE ARE DATALAB S.A.S., Colombian tax ID (NIT) 900.480.799-9.
03Where is DataLab located and which countries does it serve?
DataLab is headquartered in Bogotá, Colombia. It has a presence in Colombia, Mexico, Peru, Chile and the United States, and serves clients in Colombia, the Southern Cone and the United States. Meetings can be in person in Bogotá, by appointment, or over video call, depending on the project.
04Why work with a nearshore agency in Colombia?
A nearshore agency in Colombia works during hours that overlap with the US business day, which makes live meetings, fast feedback and sprint reviews practical. DataLab adds more than 10 years of experience, an ISO 9001:2015-certified quality management system and one team that covers marketing, technology and staff augmentation, so US companies manage a single partner instead of several vendors.
05What certifications does DataLab hold?
DataLab's quality management system is ISO 9001:2015 certified by SGS Colombia, with a scope that includes activities such as web development, custom software development, paid media, social media management and content writing. The team also works in Scrum and with platforms such as Google Ads, Meta, TikTok, Shopify, WordPress, AWS, HubSpot, ActiveCampaign, RD Station and Doppler.
06How does DataLab work with clients?
DataLab runs projects with Scrum: work is split into sprints, progress ships continuously and results are reviewed with you every cycle. Each account has stage-by-stage goals, a metrics dashboard and regular review meetings to make decisions with data. In marketing, first results typically show within 6 to 8 weeks, depending on how mature your digital channels are.
07What kinds of companies does DataLab work with?
DataLab works with companies that need measurable growth, from fintechs and startups to large corporations. It has deep experience in banking, capital markets, fintech and insurance, plus projects in consumer goods, airlines, entertainment, construction, healthcare and education. Clients include Davivienda, nuam, Avianca, Bosch, Eternit and Mundo Aventura.
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