Marketing automation agency for HubSpot, CRM and inbound

Inbound marketing has three parts that rarely work together: content that attracts, a CRM that organizes and automation that responds. As an inbound marketing agency, DataLab designs them as one system. We cover the business case in marketing automation benefits.

First, we bring marketing and sales to the same table to define what a qualified lead means for your business. That definition drives lead scoring: points for fit (job title, company size, location) and for behavior (pages viewed, emails opened, downloads). When a contact crosses the threshold, the CRM assigns it to a rep and alerts them by email or WhatsApp.

Then come the workflows: welcome for new contacts, stage-based nurturing for those not ready yet, re-engagement for those who went quiet and post-purchase for customers. Each workflow has a goal and a metric on the dashboard, so you know which email moved each deal forward.

There's no best CRM, only the right one for your stage. HubSpot brings CRM, marketing, sales and service into one platform and scales well with larger sales teams. ActiveCampaign stands out in email automation at a reasonable cost. RD Station is strong in inbound for Latin American companies. Doppler is a solid option for email marketing and automation with Spanish-language support.

Before we recommend anything, we look at your database size, number of sales users, required integrations and license budget. Our HubSpot implementation services start by cleaning up what you already have: a migration costs time and data, so we only propose one when it pays off.

When customer data lives in many systems, we add a CDP (customer data platform) to unify web, CRM, ads and sales into one customer view and activate sharper audiences.

For Libertec, a payroll-lending fintech, DataLab's social media strategy generated more than 3,000 potential customers in under three months. In the same period, it produced more than 150 qualified appointments and more than 60 closed deals, and more than 50% of its customers came through digital channels (figures published in 2021).

For Credyty, a student-loan fintech, our brand strategy supported its first year of operation: more than 35,000 student loans granted and a customer acquisition cost 40% below its category (2021).

And when a sales process doesn't fit an off-the-shelf CRM, we build the tool with custom software development: for an insurance agency whose name is confidential, we developed the software it uses to manage more than 25,000 policies, calculate commissions for 300 sales reps and handle renewals. All three cases share one principle: every step between first touch and closed deal has a number. How many leads come in, how many qualify, how many reach a meeting and what each one costs.