Marketing staff augmentation: dedicated nearshore marketers for your team

You can add growth marketers, content specialists, creative motion designers, community managers and graphic designers, plus sales reps for front-desk service, calls and account management. Start with one person or a pod that combines several roles. If you need a profile that is not on this list, we review it with you during discovery, before sourcing starts.

With social media management, DataLab runs your channels end to end and is accountable for that service. With marketing staff augmentation, you add professionals to your own team for whatever role you need, on social or beyond, and you set their priorities. DataLab employs, supervises, trains and backfills them.

Your company sets the priorities, and each professional works inside your tools, meetings and calendar. DataLab handles everything else: employment, performance supervision, training, equipment and backfill. If you would rather have DataLab coordinate execution too, we scope it in the proposal as a dedicated pod supervised by the agency.

Both. For US companies, the team works remotely from Colombia during your business day. In Colombia, it can also work full-time from the client's office: for Envía, a regional B2B parcel delivery company, DataLab provides a content specialist and a versatile designer who work on-site, with DataLab equipment, licenses and AI tools plus a training and performance plan. The model is agreed in your proposal.

The working language, English, Spanish or both, and the working hours are agreed in your proposal as part of each role brief. On timing, Colombia is on UTC−5 with no daylight saving time, so your dedicated marketing team shares most of the US business day: it matches Eastern time in winter and Central time in summer.

You pay a fixed monthly fee per person or per pod, with no payroll or benefits costs on your side. The amount depends on the role, seniority, allocation, the equipment and tools DataLab provides and how much strategy or art direction support you need. After discovery, we send a detailed proposal at no cost.

DataLab follows a backfill protocol: another professional covers time off, and if someone leaves we find the replacement and run the handover. Brand documentation, written processes and ongoing supervision keep your content calendar and sales follow-up moving through every change.

Onboarding time depends on how specialized the role is and whether the profile already exists in our talent network; the estimated timeline is written into the proposal. In marketing, first results usually show between six and eight weeks in, depending on how mature your channels are, and we review them every month.

Yes. You can start with one critical role, such as a content specialist or a designer, and add people for a launch, a season or a new market. When the peak is over, the team scales back with no layoffs on your side. For nuam, for example, DataLab built a regional digital team of more than 20 people.

With nuam, for which we've built a regional digital team of more than 20 people since 2022; with Envía, where a content specialist and a versatile designer work on-site at its office; and with Rubbermaid Commercial Products, whose strategic marketing partner in Latin America we've been for nearly 10 uninterrupted years.