Marketing staff augmentation: dedicated nearshore marketers for your team
Add growth marketers, content specialists, designers, community managers and sales reps who work only for your brand, in your time zone, as part of your team. With marketing staff augmentation from DataLab, we recruit, employ, train and backfill them, so you add capacity without adding headcount.
Marketing staff augmentation is a model in which a company adds marketing and sales professionals who work only for its brand, inside its own team, without putting them on its payroll. DataLab recruits, employs, supervises, trains and backfills nearshore talent in Colombia (UTC−5), and covers equipment, licenses, AI tools and effort tracking with Data People.
The problem
Problems we solve
✕ 01
Your team is stretched thin
Campaigns, content and launches pile up. Your people spend the day firefighting, and strategic work keeps slipping to next week.
✕ 02
Hiring marketers eats your calendar
Reviewing portfolios, testing writers, interviewing and negotiating pulls your leaders away from the work. And if the hire doesn't fit your brand, you start over.
✕ 03
Agencies that don't live your brand
Every brief starts from scratch, every tweak needs a quote and every rush job waits its turn, because the same team serves many clients.
✕ 04
Freelancers who come and go
Contractors rotate, shift your brand voice with every handoff and often keep hours far from yours, so a simple feedback loop stretches into days.
What's included
What you get with marketing staff augmentation
Role and brand brief
We define responsibilities, seniority, tools and KPIs for each role with you, plus how your brand should look and sound in every post, asset or call.
Vetting with real tests
We search our talent network and the wider market, run portfolio, writing or customer-service tests depending on the role, and you choose among the finalists.
Employment handled by DataLab
DataLab signs the employment contract and takes care of payroll, administration and local labor compliance. You pay a monthly service fee, with no added headcount.
Brand onboarding
Brand guidelines, products, audience, channels and access from day one, with a work plan agreed with your marketing or sales lead.
Equipment, licenses and brand-trained AI
Depending on scope, we provide laptops, design and editing licenses and Krea.ia, DataLab's AI graphic production platform trained on your brand's visual library.
Supervision, training and backfill
A DataLab lead oversees performance and quality, training is on us and a backfill protocol covers time off and departures.
Data People
Effort tracking by activity type: design, content, community or sales management. See where the hours go and reset priorities with data.
Agency backup when you need it
DataLab's strategy, art direction, paid media and analytics leads step in when your dedicated team needs them, within the agreed scope.
How we work
How we work: marketing staff augmentation, step by step
Kickoff
Discovery
We review your goals, current team and channels, then define profiles, allocation, working hours, language and performance indicators.
Depends on the role
Sourcing and vetting
Search across our network and the market, plus tests and interviews. Timing depends on how specialized the role is and is written into the proposal.
First month
Hiring and onboarding
We finalize the employment contract, ship equipment and licenses, and run brand onboarding together with your team.
Daily
Embedded delivery
Your new marketer joins your channels, meetings and content or sales calendar. You set priorities; DataLab looks after quality.
Monthly
Monthly review
We go over results, effort by activity from Data People and next month's priorities with your leadership.
When you need it
Scale or backfill
We add people for a launch, a season or an event, and scale the team back after the peak without slowing your plans.
Stage timings are estimates: your project's schedule is set in the proposal.
Case studies
Dedicated marketing teams and multi-year client relationships
20+people on its regional digital teamnuamFor nuam, the holding that integrates the Colombia, Lima and Santiago stock exchanges, DataLab has built a dedicated regional digital team of 20+ people since 2022 to bring investing closer to young audiences. The result: +250% engagement and 700+ investment opportunities.EnvíaDataLab runs the LinkedIn strategy Envía, a B2B parcel delivery and logistics company, uses to win new clients: the manager's profile as the channel, 1:1 outreach at a sustainable pace and content that builds authority. A dedicated marketing team works on-site at its office. The goal isn't contacts: it's meetings with the people who make the buying decision.~10uninterrupted years as its strategic marketing partner in Latin AmericaRubbermaid Commercial ProductsDataLab has been Rubbermaid Commercial Products' strategic marketing partner in Latin America for nearly 10 uninterrupted years. For 5 of those years, DataLab managed its paid media across Latin America on Google Ads, Meta and Amazon Ads, with ROI consistently above 15%. On e-commerce, figures published in 2021 show 80+ online stores launched in two months and 20,000+ orders in a single day.
Your dedicated marketers work from Colombia on hours that overlap with the US workday and follow your tools, meetings and calendar, so nothing waits for a relay between time zones.
A full agency behind your team
You don't get an isolated contractor: DataLab's strategy, art direction, paid media and analytics leads back your dedicated marketers when it counts.
Proven with demanding brands
Since 2022 we've worked with nuam on dedicated services and built its 20+ person regional digital team. We've been Rubbermaid Commercial Products' strategic marketing partner in Latin America for nearly 10 uninterrupted years.
Brand-trained AI, measured effort
Krea.ia turns your visual library into promo assets, banners and carousels in minutes, and Data People shows where every hour goes. Quality management is ISO 9001:2015-certified.
Platforms and tools
Data People
Krea.ia
Adobe Creative Cloud
Canva Pro
Asana
HubSpot
WhatsApp
Engagement models
Ways to engage and how pricing works
Dedicated marketer or pod
One person or a small pod working only on your brand, for example a designer and a content specialist, supervised by DataLab. A fixed monthly fee: the limit is the workday, not a deliverables package.
Staff augmentation inside your team
Marketers or sales reps join your in-house team and follow your processes: you set goals and priorities, while DataLab handles employment, supervision, admin and backfill.
Direct-hire recruiting
We source and vet the marketing or sales professional you need, so you can hire them directly onto your own payroll.
Data People advisory
Effort tracking and analysis for your in-house team by activity type, to guide allocation and hiring decisions with data.
What drives the cost?
Every proposal is built around your goals, scope and timeline. We send you a detailed quote at no cost.
Role and seniority: a community manager is priced differently from a growth marketer or a creative motion designer.
Team size and allocation: full-time or part-time.
English proficiency, overlap with your working hours and experience in regulated industries such as banking, insurance or capital markets.
Equipment, licenses and AI tools DataLab provides, including Krea.ia.
Contract length and peaks for launches, seasons or events.
Support from the agency bench: strategy, art direction, paid media or analytics.
Marketing staff augmentation vs. an agency, freelancers or an in-house hire
There are four ways to add marketing capacity, and each one splits control and risk differently. An agency on a per-project fee or a retainer delivers finished work, but its people serve many clients and every change goes through a scope conversation. Freelancers handle isolated tasks, yet they rotate and rarely go deep on your brand. An in-house hire gives you full control, in exchange for recruiting, training, retaining and covering time off on your own.
Marketing staff augmentation sits in between. The people work only for your brand, join your team and follow your priorities, while DataLab owns hiring, supervision and backfill. You get the reach of an outsourced marketing team without the distance of a traditional agency. If you only need a single campaign, our content creation agency works per project. For a deeper look at the models, read our guide to what staff augmentation is.
Four ways to add marketing capacity, compared
Option
Who hires and backfills
Brand knowledge
How you pay
Best when
Marketing staff augmentation (DataLab)
DataLab
Deep: people work only for your brand
Fixed monthly fee per person or pod
You need ongoing capacity without adding headcount
Agency (per project or retainer)
The agency
Shared across many clients
Per deliverable, package or hours
You have well-defined, one-off projects
Freelancers
Nobody: if they leave, you search again
Limited, and it changes with each contractor
Per task or per hour
You need a single asset or task
In-house hire
Your company
Deep, if you can retain them
Salary, benefits and tools
The role is permanent and you can recruit and retain
An outsourced marketing department in your time zone
Our people are based in Colombia, so they share most of the US business day. They join your standups and answer in your team chat; campaign changes, approvals and community replies happen while your team is online. The working language, English, Spanish or both, is agreed for each role in your proposal.
Our digital marketing staff augmentation talent pool covers growth marketing, content specialists, creative motion designers, community managers and graphic designers, plus sales roles for front-desk service, calls and account management. Start with one person or build a pod: for example, a designer and a content specialist who publish every day, care for your community and meet monthly with your leadership. Need engineers instead? See IT staff augmentation. Want us to run your channels end to end? That is our social media management service.
Marketing outsourcing in practice: nuam, Envía and Rubbermaid
Since 2022, DataLab has worked with nuam, the holding company that integrates the Colombia, Lima and Santiago stock exchanges, under a dedicated services model. The goal was to bring investing closer to younger audiences. We built a regional digital team of 20+ people who work continuously on the brand, backed by the rest of the agency. The results: 250% growth in engagement and 700+ investment opportunities.
The model also works inside the client's office. For Envía, a regional B2B parcel delivery and logistics company, DataLab provides a full-time content specialist and a versatile designer who work on-site at its office: copy for social, email and LinkedIn, downloadable content, short video, motion and graphics. They come with DataLab equipment, licenses and AI tools, training and effort tracking with Data People, and their content feeds the B2B LinkedIn strategy DataLab also runs for Envía.
Continuity is the other proof point. For nearly 10 uninterrupted years, we've been the strategic marketing partner in Latin America for Rubbermaid Commercial Products. In that time we managed its paid media across the region for 5 years, with campaigns of about COP 300 million a year and ROI consistently above 15%, and implemented the brand's e-commerce, which reached 20,000+ orders in a single day (figures published in 2021). When the same people know your brand for years, the work gets sharper and you stop re-explaining the basics.
You can add growth marketers, content specialists, creative motion designers, community managers and graphic designers, plus sales reps for front-desk service, calls and account management. Start with one person or a pod that combines several roles. If you need a profile that is not on this list, we review it with you during discovery, before sourcing starts.
02
How is this different from your social media management service?
With social media management, DataLab runs your channels end to end and is accountable for that service. With marketing staff augmentation, you add professionals to your own team for whatever role you need, on social or beyond, and you set their priorities. DataLab employs, supervises, trains and backfills them.
03
Who manages the team day to day?
Your company sets the priorities, and each professional works inside your tools, meetings and calendar. DataLab handles everything else: employment, performance supervision, training, equipment and backfill. If you would rather have DataLab coordinate execution too, we scope it in the proposal as a dedicated pod supervised by the agency.
04
Can dedicated marketers work on-site or remotely?
Both. For US companies, the team works remotely from Colombia during your business day. In Colombia, it can also work full-time from the client's office: for Envía, a regional B2B parcel delivery company, DataLab provides a content specialist and a versatile designer who work on-site, with DataLab equipment, licenses and AI tools plus a training and performance plan. The model is agreed in your proposal.
05
Do your marketers work in English and on US hours?
The working language, English, Spanish or both, and the working hours are agreed in your proposal as part of each role brief. On timing, Colombia is on UTC−5 with no daylight saving time, so your dedicated marketing team shares most of the US business day: it matches Eastern time in winter and Central time in summer.
06
How much does a dedicated marketing team cost?
You pay a fixed monthly fee per person or per pod, with no payroll or benefits costs on your side. The amount depends on the role, seniority, allocation, the equipment and tools DataLab provides and how much strategy or art direction support you need. After discovery, we send a detailed proposal at no cost.
07
What happens if someone quits or takes time off?
DataLab follows a backfill protocol: another professional covers time off, and if someone leaves we find the replacement and run the handover. Brand documentation, written processes and ongoing supervision keep your content calendar and sales follow-up moving through every change.
08
How soon will I see results?
Onboarding time depends on how specialized the role is and whether the profile already exists in our talent network; the estimated timeline is written into the proposal. In marketing, first results usually show between six and eight weeks in, depending on how mature your channels are, and we review them every month.
09
Can I start with one person and grow into a full outsourced marketing department?
Yes. You can start with one critical role, such as a content specialist or a designer, and add people for a launch, a season or a new market. When the peak is over, the team scales back with no layoffs on your side. For nuam, for example, DataLab built a regional digital team of more than 20 people.
10
Which companies has DataLab worked with on dedicated marketing teams?
With nuam, for which we've built a regional digital team of more than 20 people since 2022; with Envía, where a content specialist and a versatile designer work on-site at its office; and with Rubbermaid Commercial Products, whose strategic marketing partner in Latin America we've been for nearly 10 uninterrupted years.
Tell us which roles you need and what they should achieve. We'll scope profiles, allocation and model, then send a proposal to hire a dedicated marketing team, with a monthly fee and an estimated sourcing timeline.
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