The data-driven marketing agency that turns insight into growth
DataLab is a data-driven marketing agency headquartered in Bogotá, Colombia. Strategy, paid media, content, web development and staff augmentation run as one nearshore unit: we measure everything, test ideas fast and scale only what brings in leads and revenue.
Full-service digital marketing agency: 19 services, one accountable team
When paid media, your website and your CRM sit with different vendors, data gets lost and nobody owns revenue. At DataLab, strategy, search (SEO, GEO and AEO), paid media, social, human or AI-assisted content, web, product discovery, MVPs, software and AI work as one system: what one channel learns feeds the rest.
Audit, funnel, media plan and KPIs built to grow with dataBrand, channel and competitor auditIdeal customer profile and segmentationFunnel and buyer journey map
A dedicated nearshore team for daily content, community and reportsBrand platform and editorial lineMonthly content calendarDaily production, no piece cap
Copy, design, photo and video made by people, with no generative AIEditorial strategy and voice guideWebsite content writingB2B articles, guides and thought leadership
More output with Krea.ia and AI, with human direction and sign-offContent strategy and production calendarAI-assisted articles and landing pagesAI graphic production with Krea.ia
SaaS platforms, fintech cores, apps and integrations, built nearshoreDiscovery and a prioritized backlogArchitecture and data modelClickable UX/UI prototype
From shared spreadsheets to a multi-user cloud platform in weeksProcess mapping and a signed scopeA clickable prototype before the buildA multi-user cloud platform
AI agents, chatbots and workflow automation with measurable resultsAssessment and use-case mapAI agents for businessBusiness chatbots for web and WhatsApp
How we work: measure, ideate, experiment, read, scale
We run on Scrum, in short sprints, with targets agreed at kickoff. Every idea starts as a hypothesis, gets tested on a capped budget and scales only when the data backs it.
01 · Measure
A baseline before you spend
Kickoff, access and an audit of your channels. We connect GA4, conversion events and your CRM so you know what a lead or a sale costs you today.
Weeks 1–2
02 · Ideate
Hypotheses from a creative review
Strategists, creatives and analysts turn findings into hypotheses: which message, for which audience, on which channel and against which target. It all lands in a plan with KPIs.
Weeks 2–3
03 · Experiment
Tests on a capped budget
Sprint by sprint we launch campaigns, creative, pages or features. We test message against message and format against format before moving more budget.
From week 3
04 · Read
Data makes the call
Weekly optimization, a monthly executive report and a live dashboard. What doesn't perform gets switched off; what works gets documented and repeated.
Every week and month
05 · Scale
More budget where the return is
With pilot data in hand, we scale budget, channels, products or markets in phases. Investment grows only when results support it.
From month 3
Clients
From banking to industry: brands that measure with us
Davivienda, Avianca, Bosch, nuam and Rubbermaid are among the brands that have worked with DataLab. We have deep experience in banking, capital markets, fintech and insurance, plus projects in consumer goods, airlines, entertainment, construction, healthcare and education.
ISO 9001:2015-certified quality management system (SGS)
Case studies
Case studies with numbers, not just mockups
Real marketing, technology and staff augmentation projects: what we did, what we tested and what we measured, with the period behind every result.
Headquartered in Bogotá, working across Latin America and the US.
We're headquartered in Bogotá, Colombia, on UTC−5, so our workday overlaps with US business hours. From there we coordinate our presence in Colombia, Mexico, Peru, Chile and the United States, with clients in Colombia, the Southern Cone and the United States.
A data-driven marketing agency with an ISO 9001:2015-certified quality management system
WE ARE DATALAB S.A.S. (Colombian tax ID 900.480.799-9) is an independent marketing and technology agency headquartered in Bogotá, Colombia. For more than 10 years we have designed and run customer acquisition programs, with long-term relationships such as nearly 10 years with Rubbermaid Commercial Products and more than 8 years with Davivienda.
We are 60+ specialists in marketing, web development and staff augmentation, with a presence in five countries (Colombia, Mexico, Peru, Chile and the United States), clients in Colombia, the Southern Cone and the United States, and 200+ technology projects delivered. We run on Scrum, and our quality management system is ISO 9001:2015 certified by SGS Colombia.
Our name says how we work: DATA, because we measure everything and decide with numbers; LAB, because we are an idea lab. That lab built Krea.ia, our AI graphic production platform trained on each brand's own visual library.
A data-driven marketing agency plans, runs and optimizes campaigns based on measured results instead of opinions. DataLab sets a baseline before you spend, connects GA4, conversion events and your CRM, tests ideas on capped budgets and moves investment toward whatever lowers your cost per lead or per acquisition. Every decision traces back to a number on a shared dashboard.
02
How long does it take to see results from a marketing agency?
It depends on how mature your digital channels and products are. Results from a digital marketing program typically start to show within 6 to 8 weeks. Paid media produces usable data in the first few weeks; SEO and GEO build over the medium term, and GEO usually shows its first signals between months 3 and 6.
03
How does DataLab measure results?
Before launch, DataLab sets a baseline and targets agreed at kickoff. We measure with GA4, Google Tag Manager, conversion events and your CRM data. We report business metrics such as cost per lead (CPL), cost per acquisition (CPA), conversion rate and ROAS, with weekly optimization, a monthly executive report and a live dashboard.
04
Does DataLab work with B2B companies?
Yes. DataLab runs B2B marketing with LinkedIn Ads, Google Ads, social selling and automation to generate qualified leads, measured by cost per lead and meetings booked with sales. In our own LinkedIn outreach (2026), a referral program booked 35 meetings in 3 months, and messages to people showing clear buying signals bring in 2 leads a week and opportunities worth more than USD 200,000 a year.
05
Can a nearshore team in Colombia work with a US company?
Yes. DataLab is headquartered in Bogotá, with a presence in Mexico, Peru, Chile and the United States and clients in Colombia, the Southern Cone and the US. Colombia runs on UTC−5, which overlaps with the US business day, so approvals and meetings happen during your working hours. You get a direct chat channel on the tool your team already uses, weekly check-ins and a monthly steering review.
06
How do I choose a marketing agency?
Ask for case studies with numbers and time frames, not just a visual portfolio. Check that its certifications can be verified with the issuer (an ISO 9001 certificate, for example), how the agency measures return, who will run your account and what happens when a campaign underperforms. A good agency tells you what it can't promise before you sign and sets targets by stage.
07
What engagement models does DataLab offer?
DataLab works in three models: fixed-scope projects, such as a website, a platform or an audit with a delivery date; monthly retainers for strategy, paid media, social, SEO or content with monthly targets; and staff augmentation, with dedicated marketing or engineering professionals assigned only to your company. You can combine all three as your business grows.
08
How much does a data-driven marketing agency cost?
Cost depends on scope, channels, content volume, media spend and whether you need staff augmentation. DataLab doesn't sell generic packages: we build a proposal with targets, deliverables and a timeline. We recommend paying media spend directly to the ad platforms, separate from agency fees. The detailed quote is free.
How many fintechs operate in Colombia, what they earn, which segments lead and what Bre-B instant payments and mandatory open finance change. Updated with 2025 and 2026 data.
Nine B2B lead generation strategies that turn LinkedIn, search and content into meetings with decision-makers, plus the metrics that matter and a 90-day rollout plan.
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