Nearshore to Colombia: your marketing and technology team in Bogotá
DataLab is a nearshore partner in Bogotá, Colombia, with 10+ years in business and 60+ specialists. US and international companies hire us for custom software, web development, marketing and IT staff augmentation, and work with people who are online during their business day.
What does DataLab offer as a nearshore partner in Colombia?
DataLab is a nearshore partner headquartered in Bogotá, Colombia, on UTC−5. We build custom software, websites and e-commerce, run SEO, paid media and content, and provide IT and marketing staff augmentation for US and international companies, with 60+ specialists and an ISO 9001:2015-certified quality management system.
DataLab builds custom software for US and international companies from Bogotá: fintech cores, SaaS platforms and internal systems, shipped in Scrum sprints by a team that shares most of your workday.
In Bogotá
Why nearshore to Colombia, and why Bogotá
Bogotá is Colombia's capital, its largest city and its main business hub. It's home to the country's financial regulator and to many of its banks, insurers, fintechs, health networks and universities, which means local teams gain hands-on experience with regulated, high-volume products.
For US companies, the case for nearshoring to Colombia is practical. Bogotá runs on UTC−5 all year, so it shares most of the workday with the East and Central time zones. El Dorado International Airport has direct flights to several US hubs, so an on-site kickoff is a short trip. And you work with a team you can call during your day, not one you wait for overnight.
DataLab has worked from Bogotá for more than 10 years, with a presence in Colombia, Mexico, Peru, Chile and the United States and clients in Colombia, the Southern Cone and the United States. For US companies, we usually start with nearshore software development or IT staff augmentation, and add web, marketing and content work from the same Bogotá team when it helps the roadmap.
Most international clients work with us remotely: standups in overlapping hours, a shared board and a demo or report every cycle. When a kickoff or a workshop is worth doing in person, we meet in Bogotá by appointment; everything else runs over video calls.
Bogotá time vs. US time zones, and industries we serve
Eastern: same time, 1 h behind in DST
Central: 1 h ahead, same time in DST
Mountain: 2 h ahead, 1 h in DST
Pacific: 3 h ahead, 2 h in DST
Fintech, lending and payments
Banking and capital markets
Insurance
Healthcare
Education and edtech
Construction and real estate
B2B services
Retail and e-commerce
Why DataLab
Why work with DataLab from Colombia
Your hours, not a night shift
Bogotá is on UTC−5 with no daylight saving time. Standups, reviews and quick calls happen inside your workday.
One partner, many capabilities
60+ specialists and 200+ technology projects across software, web, marketing and staff augmentation. Fewer vendors to manage.
Proof with numbers
The SaaS core we built for Educapital processes 80,000+ successful transactions a month, and we ran Rubbermaid's paid media across Latin America for 5 years with ROI consistently above 15%.
Verifiable certification
Our quality management system is ISO 9001:2015 certified by SGS Colombia, and we work with WordPress, Shopify, WooCommerce, AWS and HubSpot, among other platforms.
Measurable results
Client case studies with real numbers
1.3Mpeople reached organically on social media (Mis Finanzas en Casa, 2023)DaviviendaDataLab has run Davivienda's financial education on social media and content hubs on a monthly retainer for 8 to 10 years. In 2023, Mis Finanzas en Casa reached 1,298,722 people with zero ad spend; in 2021, Mis Finanzas para Invertir was already past 400,000 organic visits a year.-60%in park entry timeMundo AventuraDataLab redesigned the online ticket purchase for Mundo Aventura, Colombia's most-visited amusement park, and connected it to QR-code park entry. The UX redesign grew online sales 80% in under a month and cut abandoned checkouts 80% from month one (figures published in 2021), and QR access reduced park entry time by 60%.+15%website trafficEternitFor five years, DataLab has developed and maintained Eternit's corporate WordPress website, eternit.com.co, with high security standards, auto-scaling infrastructure and a fully customizable design that Eternit's team updates without rebuilding the site. The measured result: traffic grew 15%.
IT staff augmentationNearshore developers, cloud, security and UX/UI talent for your team
Frequently asked questions
Frequently asked questions
01
Why nearshore to Colombia instead of offshore?
Time zone and proximity. Bogotá is on UTC−5 all year, so your team and ours share most of the workday, and questions get answered while your team is online. Direct flights connect Bogotá with several US hubs, which makes in-person kickoffs and planning sessions practical when they're worth it.
02
Where is DataLab located?
Our headquarters are in Bogotá, Colombia. The legal entity is WE ARE DATALAB S.A.S. (tax ID 900.480.799-9). We have a presence in Colombia, Mexico, Peru, Chile and the United States, clients in Colombia, the Southern Cone and the United States, and we hold in-person meetings in Bogotá by appointment, or over video call.
03
What can a US company outsource to DataLab?
Any of our 19 services: product discovery, AI MVP development, custom software development, web and e-commerce development, UX/UI, AI automation, website maintenance, AI SEO (SEO, GEO and AEO), digital marketing consulting, paid media, B2B marketing, marketing automation, analytics, social media, and 100% human or AI-assisted content. You can also add dedicated IT or marketing professionals to your team through staff augmentation.
04
Can we hire developers in Colombia through DataLab?
Yes, in three ways: staff augmentation, where our engineers join your in-house team; a dedicated squad that works only on your product; or headhunting, if you want to hire directly. With augmentation and squads, DataLab handles hiring, payroll, supervision and replacements.
05
Is this IT outsourcing or call center outsourcing?
IT and marketing only. DataLab does not run call centers or BPO operations. Our outsourcing covers software engineering, web development, design, digital marketing and IT or marketing staff augmentation, managed with Scrum under an ISO 9001:2015-certified quality management system, with clear deliverables for every cycle.
06
What time zone does your team work in?
Our team works on Bogotá time (UTC−5), with no daylight saving time. That matches US Eastern Standard Time in winter and US Central Daylight Time in summer, so daily standups, sprint reviews and quick questions fit inside your business hours all year.
07
How does pricing work?
We don't publish rate cards. Pricing depends on scope, seniority, team size and engagement model: fixed-scope project, monthly retainer or staff augmentation. After a discovery call, we send a written proposal with scope, team composition, milestones and costs, so you can compare it line by line with other vendors.
08
Can we meet the team in Bogotá?
Yes. Kickoffs, discovery workshops and quarterly planning sessions can be held in person in Bogotá, by appointment, at a venue we agree on together. Day-to-day work stays remote, with a shared board and regular demos or reports, so a visit adds value instead of being required.
Let's talk
Let's see if nearshore fits your team
Tell us what you need to build or grow. We'll propose the team, engagement model and first milestones on a call in your time zone.
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