Latam Fintech Hub: +342% engagement for Latin America's largest fintech community

Latam Fintech Hub (latamfintech.co) is the largest fintech community in Latin America. Its goal is to be the most active one too: a place where the industry discovers, researches and compares the region's fintech movement. Beyond its digital community, the brand runs its own events, such as Open Finance Market and Paytech Conf. DataLab has been its agency since the project launched, more than 6 years ago.

A professional community doesn't grow on generic posts. The fintech audience is specialized and gets information from many sources; it only sticks around where it finds something useful. The challenge was to make Latam Fintech Hub's social channels the place the industry comes back to for what's happening in the region, and to give every event creative that matched a demanding audience.

If social media works as the center of the regional fintech conversation, not as a bulletin board, the community grows in users and, above all, in engagement. Engagement is the signal that matters: it tells you whether the audience finds value, not just whether it saw the post.

Social results: +159% users and +342% engagement. Engagement grew more than twice as fast as users, and that's the key readout: the community didn't just get bigger, it got more active. The relationship now spans more than 6 years, since day one of the project.

In a professional community, engagement is the metric that rules. Followers can be added many ways; conversation only shows up when content is useful to the industry. That's why we measure how much the community participates first, and how much it grows second. And a long relationship has an edge you can't buy: the team knows the industry as well as it knows the brand.