Results from real projects, each with the client, the time frame and the channel behind it. Open any case to see what we tested, what we built and what we measured.
Every case study here, from digital marketing to custom software, follows our lab method: context, challenge, the hypothesis we tested, what we did and the readout. You'll find Latin American paid media with an ROI above 15% for five years for Rubbermaid, organic content that reached 1,298,722 people for Davivienda in 2023 and a SaaS platform handling 80,000+ successful transactions a month for Educapital.
Figures are reported by DataLab and each client for the period shown; older figures carry their year. Beyond marketing, you'll also find software development case studies: fintech cores, SaaS platforms, e-commerce builds and AI MVPs, including the CRM DataLab runs on. When a client asks, we publish the case without their name.
Digital marketing and software development case studies
B2B marketing and technology35 meetings held in 3 months
Frequently asked questions
Case study FAQs
01
What results has DataLab delivered for clients?
A few examples: 1,298,722 people reached organically for Davivienda in 2023, more than COP 400 million sold through Seguros Mundial's digital SOAT campaign (2021), an ROI above 15% on Rubbermaid's paid media across Latin America for five years, and 60% less entry time at Mundo Aventura, Colombia's most-visited amusement park, with digital tickets and QR codes.
02
Which industries do DataLab's case studies cover?
DataLab has case studies in banking and capital markets (Davivienda, nuam), fintech (Latam Fintech Hub, Credyty, Libertec, Educapital, Starkapital, +Tendero), insurance (Seguros Mundial), manufacturing and consumer goods (Rubbermaid, Eternit), entertainment (Mundo Aventura), healthcare (UTMédica, Colmédica), architecture and construction (Tovar Arquitectura), nearshore software development (FullStack), B2B logistics and parcel delivery (Envía) and AI MVPs (IDDEA, a land-lot developer in Tolima and DataLab's own CRM).
03
Where do the numbers come from?
Figures are reported by DataLab and each client for the period stated in the case, based on the project's own measurement tools: Google Analytics, ad accounts, social platforms or the software itself. Older figures are published with their year. If a result can't be backed by data, the case is published without a number.
04
Can DataLab deliver similar results for my company?
Every business starts from a different baseline, so DataLab doesn't promise numbers before measuring. What we do is apply the same method: assessment, hypotheses, tests on a capped budget and scaling what works. In the first call we review your data and agree on realistic targets for each stage with you.
Let's talk
Want results like these?
Share what you need and a strategist will follow up with next steps.
Chat with us on WhatsApp!Leave your details and we'll pick up the conversation on WhatsApp
We use measurement cookies (Google Analytics, Microsoft Clarity) to improve the site and, only if you accept them, advertising and remarketing cookies (Google Ads, Meta). Your choice. Privacy and cookie policy
