Outsourced social media management with a dedicated nearshore team

Most agencies sell social media by the package: a fixed number of posts per month and a fee for every change. That model breaks when a launch, a trend or a crisis lands. An in-house hire solves dedication but adds recruiting, benefits, software and turnover, and leaves you depending on one person. DataLab's model sits in between: a dedicated designer and content manager who work only on your brand, with a full agency behind them. Our guide on how much social media management costs compares in-house, freelance and nearshore agency options.

The pod works from Bogotá, Colombia, on a schedule that overlaps with US business hours, through a direct chat channel on the tool your company already uses. DataLab handles recruiting, training, supervision, equipment and backfill, and our support team steps in for strategy, art direction, paid media and analytics when the account needs it. If what you need is marketing people for other roles inside your own team, such as growth, design or sales support, see our marketing staff augmentation service.

Your social content can run on either of our two content tracks. With 100% human content, copy, design, photography and video are made by people, with no generative AI in the creative work, which suits brands that need their own authorship or cover regulated topics such as finance or health. With AI-assisted content, the pod adds Krea.ia and other AI tools to produce more pieces and versions in less time, always under human creative direction, review and approval. You can also mix them: for example, educational posts written by people and format adaptations produced with AI.

Reaching Hispanic customers in the US takes more than translation. Our Bogotá team writes natively in Spanish and has created content for Latin American audiences in banking, capital markets, fintech and insurance for more than ten years. We adapt tone, references and dates to the audience you want to reach, and we report each market separately so you can compare how every account performs.

The model doesn't change: a dedicated designer and content manager, a monthly calendar you approve, community replies during the pod's working hours and the same funnel KPIs, from reach and engagement to cost per lead. When your brand also runs Spanish-language ads on Meta or TikTok, the pod produces the creative and our paid media team manages the campaigns.

Followers and likes are where reporting starts, not where it ends. Every month we report KPIs ordered like a funnel. The first set shows whether the community is healthy: follower growth, organic reach, engagement rate and click-through rate. The second set shows whether the business is growing: cost per click, cost per lead, conversion rate and return on ad spend when paid media is running.

To get those numbers, our marketing analytics team installs and verifies GA4, Meta and TikTok pixels and conversion events on your site in month one. We separate what the agency controls—content, community and cost per lead—from what depends on your sales team, and we review both in the monthly review meeting. That is how social stops being a brand expense and becomes a channel you can defend with data.

For Davivienda, one of Colombia's largest banks, we run the social channels of Mis Finanzas en Casa, a financial literacy program for millennials. Using social listening, a creative review and content tied to trends and key dates, the program reached 1,298,722 people in 2023, with 241,084 engagements and 23,349 visits to its web app, all without paid media.

We have managed social media for Latam Fintech Hub, Latin America's largest fintech community, for more than six years: +159% users and +342% engagement. For nuam, the holding company that integrates the Colombia, Lima and Santiago stock exchanges, we built a regional digital team of more than 20 people, with 250% growth in engagement and more than 700 investment opportunities. The common thread: talking about money on social media without losing the audience's trust.