B2B marketing agency for LinkedIn lead generation and ABM
We reach the people who sign off on the deal at your target accounts, not whoever happens to click. LinkedIn Ads, social selling, 1:1 outreach and ABM, measured by cost per lead, booked demos and pipeline, run by a nearshore team in Colombia.
35 meetings held in 3 months through LinkedIn · DataLab's own case
Quick answer
What does a B2B marketing agency like DataLab do?
A B2B marketing agency builds sales pipeline with other companies, not just traffic. DataLab defines your ideal customer profile, reaches decision-makers through LinkedIn Ads, Google Ads, social selling and 1:1 outreach, filters leads with qualifying forms, and reports cost per lead, booked demos and the opportunities your sales team receives.
The problem
Problems we solve
✕ 01
Leads that will never buy
Ads pull in small accounts, students and vendors. Your reps burn hours calling people who were never going to sign.
✕ 02
Pipeline that depends on referrals
Your best accounts come through word of mouth, so pipeline rises and falls with your partners' calendars. Nothing about it is predictable.
✕ 03
A buying committee, not a buyer
At mid-size and enterprise companies, procurement, IT, finance and operations all weigh in. One generic ad convinces none of them.
✕ 04
A strategy nobody has time to run
You know you need LinkedIn, content and follow-up, but no one in-house can write, launch, measure and optimize every week.
What's included
What you get with B2B & LinkedIn marketing
Ideal customer profile and target accounts
We define your ICP by industry, company size, job title and buying signal, and build the target account list for ABM.
LinkedIn Ads campaigns
Media plan, setup and weekly optimization of campaigns targeted by title, industry and company size, with native lead gen forms that qualify.
High-intent Google Ads
Search campaigns for people already looking for your category, with negative keywords that keep poor-fit accounts out.
Social selling and executive branding
Profile optimization for your spokespeople, an editorial calendar and thought-leadership posts written in their voice.
1:1 LinkedIn outreach
Personalized message sequences to decision-makers showing active buying signals, followed up until the meeting is booked.
Content for every stage
Ad copy, static posts, carousels and short video that explain your product by use case and industry, with A/B variants.
Tracking and lead dashboard
LinkedIn Insight Tag, GA4, Google Tag Manager and a Looker Studio dashboard with CPL, qualification rate, demos and cost per demo.
Monthly report with decisions
A clear read of results: what we pause, what we scale and what we test next month.
How we work
How we work: B2B & LinkedIn marketing, step by step
Week 1
Kickoff and ideal customer profile
Account access, ICP, messaging by segment and success metrics agreed with your sales team.
Week 2
Setup and tracking
Ad accounts, Insight Tag, conversions, audiences and lead forms with qualifying questions.
Weeks 3–4
Content and launch
First creatives, copy and outreach sequences approved; campaigns go live with a first results check.
Months 2–3
Testing and optimization
We test audiences, messages and formats. Only the audiences and ads that bring qualified leads stay.
Month 4 onward
Scaling
We raise spend only on what works and open new segments or countries when the data backs it.
Stage timings are estimates: your project's schedule is set in the proposal.
Measurable results
Client case studies and results
35meetings held in 3 monthsDataLabDataLab ran its own LinkedIn playbook on itself: 1:1 outreach that booked 35 meetings in 3 months, and buying-signal prospecting that brings in 2 leads a week and more than USD 200,000 a year in opportunities.EnvíaDataLab runs the LinkedIn strategy Envía, a B2B parcel delivery and logistics company, uses to win new clients: the manager's profile as the channel, 1:1 outreach at a sustainable pace and content that builds authority. A dedicated marketing team works on-site at its office. The goal isn't contacts: it's meetings with the people who make the buying decision.Colombia FintechDataLab has supported Colombia Fintech's communications strategy for 4 years. The trade association brings together 250+ companies in Colombia's financial innovation ecosystem, and our work turns industry figures and technical topics into clear messages for members, decision-makers and the general public.
We ran this playbook on DataLab's own LinkedIn: a referral program booked 35 meetings in 3 months, and buying-signal outreach opens opportunities worth more than USD 200,000 a year (2026).
Ads, content and outreach on one team
The person writing the ad sees the data from the person running it. No middlemen, no vendors blaming each other.
Leads tracked to pipeline
Clicks aren't the goal. We report ICP-fit leads, booked demos, cost per demo and opportunities, connected to your CRM.
Nearshore, live during your sales day
We work from Colombia on hours that overlap with the US workday, so outreach, replies and campaign changes happen while your sales team is online.
Platforms and tools
LinkedIn Ads
LinkedIn Insight Tag
Google Ads
Google Analytics 4
Google Tag Manager
Looker Studio
HubSpot
Krea.ia
Engagement models
Ways to engage and how pricing works
Monthly demand engine
A monthly fee covering strategy, ad management and content. You pay media directly to the platforms.
Social selling program
Executive branding and 1:1 outreach for one or more spokespeople, with targets for meetings and opportunities.
Phased pilot
We start with one market or segment, validate cost per lead and scale spend or countries only when results support it.
What drives the cost?
Every proposal is built around your goals, scope and timeline. We send you a detailed quote at no cost.
Media spend and number of channels (LinkedIn Ads, Google Ads), which set the management workload.
Monthly content volume: creatives, copy, carousels and video.
Number of spokespeople in social selling and 1:1 outreach.
Number of markets, countries and languages.
CRM integration, lead capture landing pages or custom dashboards, quoted separately.
Tool licenses, bought directly by your company or managed by us.
How we run B2B lead generation on LinkedIn and Google Ads
B2B deals don't close in one click. They pass through several people, several meetings and weeks of evaluation. That's why we build every campaign around the buyer's journey in four stages: attract, educate, capture and nurture. Each stage has a message, a channel and a metric. For the full playbook, see our B2B lead generation strategies.
Google Ads attracts people already searching for your category. LinkedIn Ads educates decision-makers with creatives that explain your product by industry and use case. Native lead gen forms capture the lead with qualifying questions: company size, industry and need. Retargeting and email automation workflows nurture anyone who engaged until they book a demo.
The result is a setup designed to deliver opportunities, not just clicks. Every week we move budget toward the audiences and ads already producing leads your sales team wants to call.
A B2B marketing agency for technology companies: social selling, 1:1 outreach and ABM
Tech and fintech buyers see plenty of ads and trust few of them. They trust people. In social selling we work on your executives' profiles so they post with purpose and build authority in their niche; further down, we show the results on our own profile.
With 1:1 outreach we message people showing open buying signals: new roles, new hires, posts about the problem you solve. Using this method, DataLab generates 2 leads a week for its own business lines.
As an account-based marketing agency, we flip the funnel: first we choose the accounts worth winning, then we design ads, content and messages for each member of the buying committee. We track accounts reached, engagement per account and opportunities opened.
B2B lead generation with social selling: results by industry
The same LinkedIn social selling and outreach model has delivered results in very different industries. What we count are interested prospects, as the model's report defines them: people in the ICP who replied with interest, not connections or likes. The companies in the table are DataLab clients whose names we keep confidential.
Our read: volume depends on market size and on who you sell to. An edtech selling to small universities won't match the numbers of a fintech reaching SMB managers, but in both cases every interested prospect is a conversation with someone who decides. We're running this model today for Envía, a B2B parcel delivery and logistics company operating in Colombia and Brazil: an ideal customer profile by industry, outreach from the manager's own profile and a dedicated marketing team at its office.
LinkedIn social selling results by industry (confidential clients)
Client industry
Interested prospects
Period
Who we reached
Fintech
121
3 months
Finance and sales managers at SMBs and other fintechs
Shelving
51
2 months
Logistics and warehouse managers
Edtech
7
2 months
Small universities in Mexico
Technology
7
1 month
Technology, retail and university managers
Insurance
4
1 month
Innovation managers and reinsurance headquarters
Fintech
20 a month
6 months
Startup founders and CFOs
Fintech
15 a month
6 months
HR leaders
Case studies: LinkedIn marketing and B2B communications in tech and fintech
On our own account, a referral program built on 1:1 messages delivered 35 meetings in 3 months with technology consultants. Content opens conversations too: in the same program, executive branding drew 80,000 impressions from 23 posts in 5 months and reached 35x the profile's network (2026).
Colombia Fintech, the association of more than 250 companies in the country's fintech ecosystem, has trusted DataLab with its communications strategy for 4 years. The work turns industry figures and technical topics into clear messages for members and decision-makers.
Every engagement follows the same rule: agree on the business metric first (meetings, opportunities or accounts reached), then pick the channel. That is how a B2B lead generation agency earns a place in your sales forecast, and why your leadership reviews pipeline, not likes.
Cost depends on media spend, channels, content volume and how many spokespeople join the social selling program. With DataLab, you pay media directly to LinkedIn or Google; our fee covers strategy, ad management and content. After a discovery call, we send you a detailed proposal at no cost, built around your pipeline goals.
02
How soon will I see qualified leads?
Campaigns go live in week four, with tracking in place before the first ad runs. The first 15 days of every campaign are the platforms' learning phase, so marketing results usually show between 6 and 8 weeks, depending on how mature your channels are. We recommend a six-month minimum: three months of pilot and three to scale what works.
03
Is LinkedIn Ads worth it for B2B companies?
Yes, when deal size and sales cycle justify it. LinkedIn lets you target by job title, industry, company size and account list with a precision other networks don't match. Its cost per click is high, so as a LinkedIn marketing agency we pair it with high-intent Google Ads, organic content and 1:1 outreach to bring cost per lead down.
04
What's the difference between social selling and 1:1 outreach?
Social selling builds authority: your executives share useful content and their network starts seeing them as go-to experts. 1:1 outreach is direct: personalized messages to decision-makers with buying signals to book a meeting. They work best together, because a message lands with more credibility when the sender already posts about the problem you solve.
05
What is account-based marketing and when does it make sense?
Account-based marketing (ABM) focuses effort on a list of target accounts instead of chasing volume. It makes sense when you sell high-value deals to a small number of companies and a committee makes the decision. DataLab builds the list with your sales team, writes messages by role and tracks accounts reached, engagement and opportunities opened.
06
Can you connect leads to our CRM?
Yes. We connect LinkedIn, Google and website forms to the CRM you already use, such as HubSpot, ActiveCampaign or RD Station, so every lead arrives tagged with its campaign, ad and segment. If you don't have a CRM yet, our marketing automation team helps you choose one and set it up.
07
What do we need to provide?
Media budget with your own payment method on each platform, a product brief, case studies and brand assets, fast approvals and, above all, a sales team that follows up on leads quickly. Without that follow-up, no B2B campaign converts, no matter how precise the targeting is.
08
Why work with a nearshore B2B team in Colombia?
DataLab is headquartered in Bogotá, on New York time from November to March and one hour behind it the rest of the year, with a presence in Mexico, Peru, Chile and the United States. You get meetings during your business day, a working language (English, Spanish or both) agreed in your proposal, and the option to expand into Latin America with the same team.
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