IDDEA: a custom time tracking and profitability platform, built with AI

IDDEA Comunicaciones Estratégicas is a strategic communications agency in Colombia. Its team of consultants bills by the hour, manages accounts and projects, and needs to know in real time how profitable each one is. That information used to be tracked in scattered files, spreadsheets and manual processes.

When every consultant reports hours their own way, there's no way to know the real cost of an account or a project. Every quote meant redoing rate, role and estimated-hour calculations by hand, past weeks could be edited with no audit trail, and reports for management took hours to put together. The challenge was to bring the operation into a tool of its own, built around the way IDDEA works.

If hours, rates and accounts live on the same platform, profitability stops being an end-of-month calculation and becomes visible as it happens. And if the platform is built with AI, IDDEA can try it as a working prototype before formal development and keep improving it in iterations.

We don't publish figures for this case; the readout is qualitative. MyIDDEAtime replaces scattered files, spreadsheets and manual reports with a platform of its own, where management sees hours, profitability and quotes in one place. Because the tool was designed around the way IDDEA operates, not from a generic template, every improvement is added in iterations without rebuilding what's already there.

An agency that sells hours needs to see its hours. When time tracking, rates and accounts live in the same tool, profitability stops being an end-of-month surprise. And a working prototype before formal development keeps the conversation off paper: the team gives feedback on something it can already use.