Envía: B2B LinkedIn that reaches decision-makers, with social selling and a dedicated marketing team

Envía is a B2B parcel delivery and logistics company operating in Colombia and Brazil; its brand is aligned with Guatemala and approved from Mexico. Its operation was growing faster than its in-house capacity to produce content, build the brand and generate B2B demand. In 2026 it brought DataLab in on two fronts that work together: the strategy to win clients on LinkedIn and a dedicated marketing team inside its office.

The sales team carried new-account generation on its own: there was no outbound engine opening meetings with decision-makers in logistics, retail and key accounts. Brand approvals came from Mexico, but locally there was no content and design team to execute day to day, and each market needed its own tone. The challenge was to turn LinkedIn into a steady source of meetings with the people who decide, without putting all the weight on sales.

If the manager's profile becomes the brand's channel, messages reach a well-defined ideal customer profile and volume stays at a pace the account can sustain, LinkedIn stops being a showcase and becomes a source of meetings with the people who decide. And if a dedicated team produces content from the client's office, the brand gains consistency without adding headcount.

The program is ongoing, so we don't publish Envía's figures yet. It's measured every week through connection requests, acceptance rate, replies and booked meetings, and leadership gets an executive report every month. What we can show is what the same social selling and outreach model has already delivered for other companies, whose names are confidential: a fintech gained 121 interested prospects in 3 months; a shelving company, 51 in 2 months; an edtech, 7 in 2 months; a technology company, 7 in 1 month; an insurer, 4 in 1 month; and two fintechs sustained 20 and 15 interested prospects a month for 6 months.

In B2B, the goal isn't contacts: it's high-level meetings with the people who decide. That's why outreach comes from the manager's personal profile, because a message from a person earns more trust and more replies, and why volume stays at a pace the account can sustain. When a dedicated team feeds that profile with steady content, prospecting and brand push in the same direction.