In today’s digital world, innovation is vital to stay ahead in the market, so tools that automate processes are key to business growth. How to recognize, identify, and build customer loyalty online? How to prioritize the different needs and preferences of users? How to improve customer service and save costs at the same time?
According to the Marketing Automation report, more than 75% of marketers currently use at least one tool to automate the different stages of the digital sales funnel, thanks to the various benefits they have found by using them; they increase business productivity, reduce time and costs, and provide instant returns on investment.
¿What is marketing automation?
Marketing automation is the use of software to solve, improve, and simplify time-consuming, but monotonous and operational processes in tasks related to digital marketing.
These software allow implementing marketing strategies by saving time, by avoiding performing certain tasks manually. In addition, they help extract relevant information to build assertive plans and improve the quality of interaction with the customer, anticipating their needs and knowing their interests. To top it off, with these software, you can also close deals or complete sales 24 hours a day, 7 days a week, without the need for a person to be present.
Eliminating tasks saves time and money.
Sending emails, launching advertising campaigns, giving answers to users, and posting on social media are tasks that can consume useful time from company workers, who could be using it for tasks that cannot be executed with artificial intelligence.
Implementing automation software completely safeguards the responses and the handling given to processes, eliminating human error. As a result, it increases the quality of the response or the customer experience, thereby increasing the efficiency of your work team, reducing time and costs.
Understanding the target audience generates more business opportunities.
With automation software, you improve the understanding of the target audience and personalize the user experience. By identifying which pages they visit and what content they are interested in, companies ensure that the target audience finds valuable information and wants not only to become a customer, but also to build loyalty.
Automation software works by recognizing signals through user interaction. When a customer interacts with the content sent to them, the software triggers a cascade of signals that automatically allow recognizing the audience’s preferences and future business opportunities. With this process, you can classify users and obtain more qualified leads, identifying who are ready to take the next step. That is, which users represent a business or sales opportunity.
This tool works by recognizing signals in the user’s interaction with our content, website, emails, etc. When a customer interacts, we begin to define criteria to automatically identify the leads with the highest purchase potential and send qualified opportunities to the sales team.
Within this methodology, we have the opportunity to send the right message at the right time, and based on this, configure strategies that generate up to 5 times more conversions and personalized journeys that guide and help your leads advance through the purchase process.
This is how marketing automation software has become an important competitive advantage for all companies that want to grow in an increasingly information-filled virtual world with increasingly demanding users.