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PERSONAL DATA PROCESSING POLICY

OBJECTIVE: To establish the criteria for the collection, storage, use, circulation, and deletion (specifically cite the processing that will be given to personal data) of personal data processed by WE ARE DATALAB S.A.S. SCOPE: This policy applies to all personal information registered in the databases of WE ARE DATALAB S.A.S., which acts as the data controller. OBLIGATIONS: This policy is mandatory and strictly enforceable for WE ARE DATALAB S.A.S. DATA CONTROLLER: WE ARE DATALAB S.A.S., a legally constituted commercial company, identified with NIT 9004807999, with its main address in the city of Bogotá, Republic of Colombia. Website https://wearedatalab.com/ Telephone 301 2660120 in the city of Bogotá. PROCESSING AND PURPOSE: The processing that WE ARE DATALAB S.A.S. will carry out with personal information will be as follows: The collection, storage, use, and circulation to:
  1. Make invitations to events and offer new products and services.
  2. Manage procedures (requests, complaints, claims).
  3. Conduct satisfaction surveys regarding the goods and services offered by WE ARE DATALAB S.A.S.   
  4. Provide contact information to the sales force and/or distribution network, telemarketing, market research, and any third party with which WE ARE DATALAB S.A.S. has a contractual link for the development of such activities (market research and telemarketing, etc.) for the execution thereof.   
  5. Contact the Owner through telephone means to conduct surveys, studies, and/or confirmation of personal data necessary for the execution of a contractual relationship.   
  6. Contact the Owner through electronic means – SMS or chat to send news related to loyalty campaigns or service improvement.
PROCESSING OF SENSITIVE DATA: The sensitive data collected will be processed for the following purposes:
  1. Make invitations to events and offer new products and services.
  2. Manage procedures (requests, complaints, claims).   
  3. Conduct satisfaction surveys regarding the goods and services offered by WE ARE DATALAB S.A.S.   
  4. Provide contact information to the sales force and/or distribution network, telemarketing, market research, and any third party with which WE ARE DATALAB S.A.S. has a contractual link for the development of such activities (market research and telemarketing, etc.) for the execution thereof.   
  5. Contact the Owner through telephone means to conduct surveys, studies, and/or confirmation of personal data necessary for the execution of a contractual relationship.   
  6. Contact the Owner through electronic means – SMS or chat to send news related to loyalty campaigns or service improvement.   
RIGHTS OF THE OWNERS: As the owner of your personal data, you have the right to: (i) Access, free of charge, the provided data that has been processed. (ii) Know, update, and rectify your information regarding partial, inaccurate, incomplete, fragmented data, data that leads to error, or data whose processing is prohibited or has not been authorized. (iii) Request proof of the authorization granted. (iv) File complaints with the Superintendence of Industry and Commerce (SIC) for violations of the provisions of current regulations.    (v) Revoke the authorization and/or request the deletion of the data, provided that there is no legal or contractual duty that prevents their elimination.    (vi) Refrain from answering questions about sensitive data. Responses regarding sensitive data or data of girls, boys, and adolescents will be optional.

ATTENTION TO PETITIONS, CONSULTATIONS, AND CLAIMS

The administrative area of WE ARE DATALAB S.A.S. is the department in charge of processing the requests of the owners to enforce their rights. For this, you can communicate to the email [dirección de correo electrónico eliminada] or to the cell phone number 301 2660120.

PROCEDURE FOR THE EXERCISE OF THE RIGHT OF HABEAS DATA

In compliance with the regulations on the protection of personal data, WE ARE DATALAB S.A.S. presents the procedure and minimum requirements for the exercise of your rights: For the filing and attention of your request, we ask you to provide the following information:
  • Full name and surnames   
  • Contact information (physical and/or electronic address and contact telephones),   
  • Means to receive a response to your request,
  • Reason(s)/fact(s) that give rise to the claim with a brief description of the right you wish to exercise (know, update, rectify, request proof of the authorization granted, revoke it, delete, access the information)   
  • Signature (if applicable) and identification number.
The maximum term provided by law to resolve your claim is fifteen (15) business days, counted from the day following the date of receipt. When it is not possible to attend the claim within said term, WE ARE DATALAB S.A.S. will inform the interested party of the reasons for the delay and the date on which their claim will be attended, which in no case may exceed eight (8) business days following the expiration of the first term. Once the terms indicated by Law 1581 of 2012 and other regulations that regulate or complement it have been met, the Owner who is denied, totally or partially, the exercise of the rights of access, update, rectification, deletion and revocation, may bring their case to the attention of the Superintendence of Industry and Commerce –Delegation for the Protection of Personal Data–.    VALIDITY: This Personal Data Processing Policy is effective as of December 1, 2021.  The databases in which personal data will be registered will be valid for the time that the information is maintained and used for the purposes described in this policy. Once that purpose(s) is/are fulfilled and provided that there is no legal or contractual duty to keep your information, your data will be deleted from our databases. The personal data provided will be kept as long as the contractual relationship with the Information Holder is maintained. The personal data provided will be kept as long as its deletion is not requested by the interested party and provided that there is no legal duty to keep them.